iQ Content analyst features in Enterprise Ireland publication

— Posted June 8th, 2005  |  by Colm McBarron

iQ analyst Brian Donohue was quoted at length in a recent eBusiness Live article on web analytics. The article, from Enterprise Ireland's fortnightly newsletter, discussed why web analytics matter and examined the factors companies should consider when implementing a web analytics programme.

The article quoted Brian about the accuracy of different data collection techniques, the value of free applications versus commercial ones, and what can go wrong with web analytics programmes.

The article emphasized the value that expert partners can provide to ensure that a web analytics programme is accurate and to ensure that the programme actually helps to improve your site.