E-Business: Clearly Content

iQ Content and Clearscape partner to leverage the power of content to deliver on key e-business objectives

— Posted January 15th, 2002 | by Colm McBarron

Under the terms of the agreement, Clearscape's clients will now have access to iQ Content's unique range of content-related skills, including custom content creation, consultancy and training. Content is a key e-business enabler - an essential tool for attracting consumers, driving site traffic, building consumer loyalty and converting page impressions into business transactions.

Despite its crucial importance, content creation represents a major headache for most businesses - with few organisations having the requisite time or internal resources to dedicate to this essential function.

"We're looking forward to collaborating closely with Clearscape," says Morgan McKeagney, iQ Content's Managing Director. "Their unique solutions and skills set are a perfect complement to our own core content offering, allowing us to deliver real benefits to our clients - faster time to market, increased ROI on web investment, and more dynamic online identities."

Clearscape is one of the most innovative and exciting web design agencies operating in this industry today. Its goal with every project is to create a compelling, intuitive and targeted online presence, by combining experience of best practice online strategy with the latest in design methodology and technical functionality. Clearscape's clients benefit from a single source of dedicated services encompassing consultancy, technology, design, cross-platform internet development (Transcape), and content management (Controlone).