The old way Run the test with clients or colleagues attending as passive observers. Detailed notes taken by skilled observer while facilitator runs the test When testing is finished, detailed analysis over a number of days and a report is created Report presented to client a week or more later along with video clips, heatmaps. […]
Search and Share
Big data powers modern ecommerce, and people power big data. Yet customers’ needs are often overlooked by big data
Lately, we’ve been helping more and more of our clients design smart products in the industrial and commercial space. The terms ‘Connected Devices’ and ‘Internet of Things (IoT)‘ may sound like industry buzzwords at the moment, but with solid ideas and strong design guidance from the outset the opportunities are real. These innovative products require […]
Customers often have invisible problems that can only be discovered and solved by involving them in the design process.