Web Analytics & the spare iPhone

 – posted April 23rd, 2008 by Shane Diffily     No comments

Taking up from where Coldagh finished yesterday in “Web Analytics 101″, Brian Donohue is currently hosting an advanced session on the same subject.

iQ has seen far greater interest in analytics over the past year or so. It is clear that Irish organisations are moving beyond the “Wow, people in Cameroon are visiting my website”-factor. They are keen to understand Key Performance Indicators (KPIs) as a business metric and how analytics supports that.

After speaking with delegates during coffee break, Brian’s insights appear to be addressing many issues.

It also transpired that a spare iPhone was needed to rescue.

With the large number of people attending, an insufficent number of laptops were available for web access. Ppotential disaster?

Not at all.

Into the breach stepped iQ Friend Ciaran Hagan. His recently purchased iPhone had everything needed to plug the gap.

Apple proves its worth once again.

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