New feature: Finding consensus on the web
– posted September 8th, 2009 by Elizabeth McGuane No comments
Finding the elephant in the room
What we think and what we do - on and offline - don’t always match up. That much we know. But why does that happen? And how can our understanding of it affect our interpretation of user behaviour?
In a new feature article, Randall looks at how social consensus affects human behaviour - and how understanding that behaviour can help us gain some deeper insights when we user test.
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Categories Design
