Email marketing: Planning, creating and delivering effective email newsletters
In the same stream (Web promotion)
Why do you need this course?
Because you want to harness the power of this amazing communication channel - and use it effectively in your marketing mix as both an acquisition and retention tool.
What we'll cover
- The advantages and benefits of email marketing
- Legislation and best practices
- Setting goals and strategies
- Building, managing and segmenting lists
- Email creative and testing
- Metrics and ROI benchmarks
What you'll get out of it?
Practical tips and insight into email marketing you can take away and start using right away. We'll provide you with a step-by-step tactical approach, along with best practice guidelines, giving you up-to-the minute data about what works and real life examples.
This course is delivered by denise cox, Email Specialist, Newsweaver.
