Information architecture that works: Essential techniques for structuring and organising your website.

Why do you need this course?

How you structure your website and label the links can be the difference between success and failure. Users who are lost or frustrated on your site translate directly into lost sales or increased costs for telephone support, so it's worth spending the time to get your information architecture right. This course provides some insights into user behaviour and provides a few simple techniques that will help you design a website that works.

What we'll cover

This workshop focuses on understanding user behaviours and designing search and navigation that meets their needs. We will cover:

• How users typically search and navigate.
• Using card sorting to user test your site structure before design and development begins.
• Why search log analysis is important for structuring and labeling your content.
• Effective designs for different types of navigation and search elements.
• Effective schemes for organising any body of information.

What you'll get out of it?

After attending this course, you will be able to go back to your desk and:

• Critically evaluate how your own site is structured and labeled.
• Use search log analysis to evaluate your site against user's real needs.
• Use card sorting to test the structure of a website prior to design and development.
• Design navigation and search systems that get your users to the content they need, quickly and without fuss.