Online advertising: Conceiving, creating, implementing and measuring an effective online advertising campaign.
In the same stream (Web promotion)
Why do you need this course?
You have been considering online advertising and would like to know how to go about starting off planning an online campaign.
This seminar will help you to put together an overall strategy for using online display advertising as part of your digital strategy
What we'll cover
The workshop will cover the key aspects in the creation of an online campaign:
- Putting together a brief
- Deciding what elements of online to use (viral Social networking, display)
- Developing creative work
- Planning media activity
- Tracking and measuring success
- Budgeting for online activity
- What you’ll get out of it
What you'll get out of it?
After attending this workshop, you will know what are the elements that make up an online campaign.
You will be able to prepare a brief for an online campaign and you will be able to budget for online activity.
This course is delivered by Shenda Loughnane, Managing Director of ICAN
