Personas – Getting into the head of your customers: Tools and techniques for understanding your customers.
Why you need this course
Successful products are designed with the customer in mind. Whether you're designing a chair, a car, a hospital or a website, you need to know who will be using it and what they will be using it for.
This workshop explains how customer knowledge can help you design powerful, effective websites. It shows you where to find (and how to generate) valuable customer data and how to package that data into winning persona descriptions. And it teaches you how to use those personas to keep your site focused on customers at all times.
What's we'll cover
The course will be based around the following key tasks
- Why customer knowledge is important
- The cost of not designing with personas
- Where to find useful customer data
- How to generate customer data
- Using your data to create a persona
- Using personas to design effectively
- Using personas to keep your company customer focused
What you'll get out of it?
You'll understand why personas are crucial to successful websites. You'll learn how to create meaningful personas from a wide source of customer data. And you'll learn how to use your personas to keep your company and your website customer focused.
