Search Engine Marketing (SEM) 101
Search is the main tool that visitors use to find your site (or worse, to find your competitor's sites). But getting on the first page of Google is extremely difficult. In this workshop you will learn how to get people to your site via the tried and tested techniques of Search Engine Marketing (SEM).
This workshop is hosted by Aisling Blake
WHEN and WHERE?
June 11th: 10am - 1pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue
Why do you need this workshop?
The goal of this workshop is to clarify your options and help focus your efforts. You're probably familiar with some of the terms and phrases being tossed around, but you're not yet clear how exactly all the techniques fit together. What search engine optimisation (SEO)techniques should you be using? Should you be paying for keywords? And what exactly is the difference?
This workshop is part of the Bootcamp ONLINE MARKETING stream.
You may benefit from attending the other workshops on this stream.
What will we cover?
Search engine optimisation
- How to determine the keywords and keyphrases to focus on
- Why sitemaps are surprisingly important
- What metadata matters, and what doesn't
- How the quality of your content is one of the most important factors
- Inbound links - what can you improve about them?
Search engine marketing
We'll examine how it works, for both Google AdWords and Yahoo Search. We'll also explain how AdSense fits into the picture as well.
In particular we'll examine:
- What the advantages of paid search results are (beyond the simple fact that money buys you visibility).
- How bidding works
- How to be clever about bidding
- What you should know about click fraud
We'll also touch briefly on how to measure the success of your efforts - are you getting visitors and value from your search engine marketing efforts (our web analytics workshops will provide far greater detail).
What you'll get out of it?
After attending this workshop, you will be able to:
- Design and implement an SEM programme for your company
- Be confident on whether to focus on SEO or whether you need to spend on paid ads
- Drive more qualified visitors to your site
When and where?
June 11th: 10am - 1pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue
