Usable Language
Make your site better (on the cheap). This workshop will show you how to improve ROI through language alone. We'll focus on writing in the context of usability, accessibility, analytics, navigation, wireframing, information architecture, and more. The workshop will teach you how language is the center of many of the tools we use to measure and improve websites. Can't afford extensive user testing? Try a quick and easy card sort. Can't afford a total redesign? Try a simple content touch-up to reinvigorate your existing design. We'll show you how a simple and inexpensive content review can earn big gains for your site.
This workshop is hosted by Elizabeth McGuane and Randall Snare
WHEN and WHERE?
June 11th: 2pm - 5pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue
Who is this workshop for?
Usable Language is for anyone who works with websites, large or small: for writers, editors, user experience designers, online marketers, information architects, and more. Anyone who wants to improve his or her site cheaply and significantly should attend.
This workshop is part of the Bootcamp WEB CONTENT stream.
You may benefit from attending the other workshops on this stream.
- Creating Killer Video Content
- Usable Language
- Web Content Strategy
- Writing for the Web 101
- Writing for the Web 202
What will be covered?
The workshop will cover basic writing and editorial techniques, which will be the introduction to content-based UX issues. We'll go over language resolutions for
- Designing navigation and information architecture
- Designing wireframes
- Improving traffic
- Improving accessibility
- Solving a user testing issue, and more
Workshop Agenda
| 2.00 - 2.15 | Web writing overview |
|---|---|
| 2.15 - 3.00 | Labelling: information architecture and navigation Exercise: card sorting |
| 3.00 - 4.00 | Design: wireframes Exercise: fit content into wireframes or design a wireframe around content |
| 4.00 - 4.30 | Analytics and Accessibility: analyzing search terms correctly and writing good links |
| 4.30 - 5.00 | Usability: analyzing a user test through language lenses Exercise: solve a user test problem through content alone |
When and where?
June 11th: 2pm - 5pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue
