Writing for the Web 101

Too many websites still display a basic lack of skills when it comes to writing web content. This workshop will show you the essentials of web content structure, style and the tools that will get your content seen.

This workshop is hosted by Randall Snare

WHEN and WHERE?

June 9th: 10am - 1pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue

Who is this workshop for?

Do you manage content on a website, or contribute content from a marketing team? Are you a manager with oversight of a particular section of your company's website?

Every site has dozens of stakeholders - and they should all know the basics of what makes for good web content.

Online and offline content have different requirements. Understanding those differences at every level of an organisation saves your company both time and money.

We can help everyone connected with your website to understand what makes content succeed online - and ensure your entire team is on the same page.

This workshop is part of the Bootcamp WEB CONTENT stream.
You may benefit from attending the other workshops on this stream.

What will be covered?

Through practical exercises and revealing statistics this workshop will show you:

Why content is so critical
How people read online
The 5 Golden Rules of writing for the web
What to do about documents and downloads
The key elements of structuring a page
How to make content stand out so your readers will keep reading
How to change your writing style to suit your audience
How to write links that are scannable and searchable
Why every page should have a call-to-action
How to write content that gets found on search engines

What will you get out of it?

After attending, you'll have real, tangible tools you can put to use on your website right away. You'll be able to:

Tell the difference between bad and exceptional content on the web
Follow simple steps to create good content
Transform bad content into good content
Structure a web page properly
Write better links that improve your site
Create content that's Google-friendly
Adapt your writing style to your organization without becoming too formal

Best of all, you'll find that you've become a critic yourself - you'll discover and savour new web content that's done well, and you'll make sure your site isn't one of those that's left behind. You'll know that content is still king, and you'll know how to get it right.

Workshop agenda

9.00 - 10.00	How people read online
10.00 - 10.30	5 Golden Rules/Structuring your content
10.30 - 10.45	Break
10.45 - 11.15	Measuring good web content/Adapting your style
11.15 - 11.45	Links, downloads & writing for search engines
11.45 - 12.00	Accessibility basics

When and where?