Writing for the web 202: Beyond the basics – writing to convert and persuade.
In the same stream (Content)
Why you need it
You've mastered the basics of web writing. You can plan, write, structure and edit your content with ease. You've improved your SEO, but now that users have found your site, your writing needs to do more to keep them there. In this workshop you'll learn the tips and tricks that will boost your connection with your users and generate the buzz that will bring your site to the next level.
What we'll cover
- Planning: understanding your audience and your objectives
- Understanding the online conversion process
- 8 Key principles of writing to sell
- Writing to attract, persuade and convert
What you'll get out of it?
You'll learn what really makes a sale online , and how effective your copywriting needs to be to make not just one sale, but build buzz and loyalty for your company's website. This is an invaluable course for web managers, marketers and copywriters who want to boost their online conversions.
