iQ Boot Camp 09: The Programme

3 days + 19 workshops + 1 FutureNow seminar = one unmissable event.

How does it work?

You can:

  • Attend any one day as a standalone
  • Choose from a group of workshops specific to one of 5 subject streams
  • Select perfect partners (recommended in each workshop description) so that your chosen workshops will complement one another

Choosing perfect partners or workshops from within subject streams will deepen your expertise in the topics that matter most to you.

The Workshops

FutureNow: the seminar

On Wednesday afternoon (just before Après Boot) we step out of the workshop and into the future. A series of experts will deliver exhilarating talks that inspire, educate and amuse. And they’ll focus on emerging trends and technologies that you need to start thinking about.

About the workshops

Each half-day workshop lasts about three hours. Designed to be highly interactive, they focus on:

  • Hands-on learning
  • Real-life examples
  • Discussion and debate
  • Instruction on best practice
  • Extensive take-home resources in the form of a DVD containing all presentations, exercises, tools and resources (including case studies, articles and links)

Get with the programme

Here’s how to book your best Boot Camp yet:

  1. Read the detailed descriptions of each workshop and keep an eye on our perfect partner recommendations to see which workshops will work best for you.
  2. Ensure you don’t choose workshops with overlapping schedules – you should be able to attend 2 a day. Perfect Partner recommendations will never overlap.
  3. Choose how many days you'd like to attend - the more you attend, the better the discount.
  4. Note: On Wednesday afternoon, the sole event is the FutureNow seminar (so that all our instructors can attend!)
  5. Register online to reserve your place today.

Workshop Calendar

  • Day 1: Tuesday 9th June (Morning: 10am-1pm)
  • Kick Start Your Web Strategy: Defining and implementing an effective online strategy
  • Social Networking for Profit: Using social networking to increase visitor numbers and engagement NEW
  • Writing for the Web 101: Creating great content - the fundamental techniques
  • Day 1: Tuesday 9th June (Afternoon: 2pm-5pm)
  • Driving Self Service Online: Driving down costs through effective online self-service NEW
  • Web Analytics 101: Fundamental techniques for measuring the success of your website
  • Web Content Strategy: Getting your content mix right to drive traffic, engage customers and increase conversions
  • Day 2: Wednesday 10th June (Morning: 10am-1pm)
  • Information Architecture that works: Essential techniques for structuring and organising your website
  • Killer Web Applications: Designing usable and effective web applications
  • Writing for the Web 202: Beyond the basics - writing to convert and persuade
  • Day 2: Wednesday 10th June (Afternoon: 2pm-5pm)
  • Future Now The speakers are:
    Lars Hemming Jorgensen, Chief Creative Officer, Story Worldwide - Lars highlights how storytelling can be used to create a connection with customers, how to create great stories, and how companies are using storytelling
    Damien Mulley, Mulley.net - Damien looks at the emerging social media landscape and how to make it really work for your business
    Mike Brennan, Director, RateMyArea.com - Mike outlines the importance of creating a community and location based services online
    John Wood, Senior Analyst, iQ Content will talk about Designing the Future: How design thinking is creating better businesses and better public services
  • Day 3: Thursday 11th June (Morning: 10am-1pm)
  • Practical Web Governance: Getting your organisation organised - people, teams and processes
  • Mobile Web: Creating effective mobile web experiences NEW
  • Search Engine Marketing (SEM) 101: Driving more traffic to your website - the fundamental techniques
  • Web Analytics 202: More advanced techniques for measuring the effectiveness of your website
  • Day 3: Thursday 11th June (Afternoon: 2pm-5pm)
  • Creating Killer Video Content: Creating great video content - the fundamental techniques NEW
  • Online Advertising: Conceiving, creating, implementing and measuring an effective online advertising campaign
  • Rapid Interface Development: Use the latest frameworks and libraries to build high-quality interfaces, fast NEW
  • Usable Language: Solve your usability quandaries on the cheap with simple content tricks NEW
  • Website Healthcheck: How to evaluate the effectiveness of your website and benchmark it against your competitors

Past attendees said...

Excellent. The presentation was clear, logical, well-organised and informative. It progressed at a good pace also.
Sharon McDonald, NCTE (ScoilNet)
Very informative - the exercises were a great way to put the information in action.
Waterford Institute of technology
Well structured and easy to follow. Audience participation was always useful for different perspectives on a topic.
Institute of Public Administration
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