Audits Archive: 2007

Irish political websites: a lot dumb, more to do?

— Published April 16th, 2007  |  by David Moore

Back in 2004, we did a quick audit of Irish political websites. Three years on have any of the main players made any real online progress? Are any of the parties successfully harnessing the blog, the podcast, or YouTube?

Ryanair vs JetBlue - reflecting company culture

— Published February 28th, 2007  |  by David Moore

The tone of a company’s website and the service it provides most often reflect that company’s culture - which is either a good thing or a bad thing, depending on what that culture is.

To see this in action, let’s look at two low-cost airlines – Ryanair in Europe and JetBlue in the US.

Buy4Now and Komplett - in search of a good search

— Published January 24th, 2007  |  by David Moore

All the inventory in the world is no good if your customers can't find what they're looking for. So what sort of search do Buy4Now and Komplett offer?