Free report: Benchmarking the user experience of car insurance websites

In this report, we apply our benchmarking protocol to evaluate 20 Irish, British, and American car insurance websites, and we provide a user-experience league table, along with best-practice examples and recommendations.

Why did we do this research?

Recent research shows that 63% of online adults expect to buy their next motor policy online. So getting a website right is clearly critical. Yet "31% of quote forms end with a customer leaving in frustration, without getting a price", according to the research.

We explain why. In examining the usability of 20 websites, we point out where sites are failing their customers. And by looking at examples of best practice, we identify where they can improve.

What we found

If you just look at price, Tesco offered the best value for our young male driver, while Quinn Direct gives the best deal for our 30-year-old professional female. But the main finding of our report is that price is just half the battle.

If your users struggle to find a price, or can't get one at all, then it doesn't matter how good a price you can offer.

Here's what we found when we examined the user-experience of the 20 sites:

In other words – there's a huge range of quality out there, which means that designing a site that's actually easy for visitors to use presents a major competitive advantage.

We also found that Irish sites performed much worse, on average, then both the UK and American sites. Few sites are getting it right, and getting it right matters to your bottom line.

Get the report

The report is free. Just subscribe to our newsletter and it's all yours – the insights and the lessons learned.

Let us know what you think

We'd love to hear what you think of the report, and we'd be happy to discuss our findings in more detail with you. Email us at info@iqcontent.com with any thoughts, questions, or feedback.