Budgeting for Advertising and Customer Experience

Published: Thu Dec 16th, 2004  |  Posted By: David Moore

What kind of organisation spends $30 million on advertising but baulks at $10,000 for usability testing? Quite a few, it seems. This useful article makes the case for a more equitable division of funds, for the benefit of the organisation and its website's users.

Categories: Usability » Features