Creating Effective Email Newsletters
The Challenge:
Email newsletters are an excellent way of keeping in touch with your consumers, building your brand, driving sales and delivering better service. But choosing the right approach, setting up the right procedures and writing good copy can be difficult.
The Solution:
Creating Effective Email Newsletters will enable you to produce more effective newsletters more efficiently by giving practical advice on planning, specifying, creating and delivering your organisation’s newsletter.
Objectives:
- understand the valuable role newsletters play in developing an effective web strategy
- deliver core organisational objectives through newsletters
- define an effective and sustainable newsletter strategy
- define and implement best-practice newsletter creation processes
- write better content for the newsletters, faster
- edit newsletter content effectively
- deliver newsletters efficiently and cost effectively
- evolve newsletter strategy
Prerequisites:
Managers: A good understanding of the organisation’s core strategic objectives; an active role in forming or implementing an organisation’s online strategy; a basic understanding of the Internet.
Content creators: A good understanding of your organisation’s website aims and objectives; some writing or editing experience; a basic understanding of the Internet.
Who Should Attend?
Web content professionals charged with managing, specifying, researching, writing or editing content for a website, including
- Marketing mangers
- Content managers
- Webmasters
- Press officers
- Editors
- Writers