Improving information architecture & metadata
Formerly: 'User-centred information architecture'
The Challenge:
Customers complain that they can never find what they're looking for on your website. They don't understand the how to get around and they don't know what anything means. And the problem is getting worse. Each day you face increasing amounts of content that is becoming impossible to structure and organise.
The Solution:
Information Architecture (IA) is the process of organising and presenting information to users in a meaningful, clear and intuitive manner. It is about the design of labelling, navigation, and searching systems that help people find and manage information more successfully.
User-centred Information Architecture provides you with the key skills, tools and techniques to build a customer-focused website that delivers business needs.
Objectives:
- avoid common problems in information architecture
- conduct quick, effective user research
- carry out IA techniques such as card sorting, task flow definition, site map modelling and Wire frame creation
- create content inventories
- derive a top-down information architecture
- understand the importance of metadata to effective content linking
Prerequisites:
A good understanding of the organisation's core strategic objectives; an active role in forming or implementing an organisation's online strategy; a basic understanding of web usability issues
Who Should Attend?
Public and private sector professionals with responsibility for developing and implementing an organisation, department, or section's online strategy, including- Project Managers
- IT managers planning a CMS installation
- Webmasters
- Web developers
- Web designers
- Writers & editors