Profiling Users with Personas and Scenarios - NEW!
The Challenge:
You understand that usability is a critical factor in the success of your web site, but you are struggling to capture worthwhile information about your users. Even if you had good information, you aren’t sure how you would put it to use in the site development process. Meanwhile, your web team is relying on guesswork about who your key users are and what it is they want from your site.
The Solution:
"Profiling users with personas and scenarios" will show you how personas and scenarios can introduce user needs into the design and development process. Personas are descriptions of archetypal users; scenarios are narrative walkthroughs of user interactions with your site.
You will learn how to identify the key users of your site and understand their goals. Find out what types of user research are most effective and how to conduct them. Finally, learn how to use personas and scenarios to test the success of your designs at every stage of the development process.
Objectives:
- Explain the importance of targeting design to specific users
- Understand the important differences between user goals and tasks
- Evaluate the strengths and weaknesses of various user research methods
- Understand the value and practice of ethnographic user research techniques
- Create personas from user data
- Create scenarios from user data
- Apply personas and scenarios in the web design and development process
- Use scenarios to validate your design decisions throughout the process
Prerequisites:
A good understanding of your organisation's core strategic objectives; an active role in forming or implementing an organisation’s online strategy; a basic understanding of the Internet; a basic understanding of usability and user centred design.
Who Should Attend?
Private and public sector web professionals who want to break the cycle of guesswork, trial and error in the design and development of web sites, including:
- Content developers
- Web developers
- Usability and accessibility professionals
- Information Architects
- Marketing managers
- Project managers