Testing & Improving Web Usability
Formerly: 'Evaluating & Improving Web Usability'
The Challenge:
Your web site is failing to serve the public and meet your organisation's goals, and it's not clear why. Users complain that they can never find what they're looking for on your site. You're still getting telephone support inquiries despite having spent a fortune on a web-based customer support strategy. And the number of abandoned shopping carts far outstrips the number of completed sales
How can you pinpoint the cause of these problems and fix them quickly and cheaply?
The Solution:
Evaluating Web Usability provides you with simple and cost-effective tools and methods for assessing the usability of your web site and communicating the results to the development team.
Objectives:
- understand best practice guidelines in web usability and relate them to real-world examples of web design
- plan and manage a usability audit of a website
- analyse and prioritise usability problems and make redesign recommendations
- use accessibility tools and resources
- create an effective audit report that communicates the issues to management and development staff
Prerequisites:
A good understanding of the organisation's core strategic objectives, an active role in forming or implementing an organisation's online strategy, a good understanding of the Internet.
Who Should Attend?
Public and private sector professionals with responsibility for developing and implementing an organisation, department, or section's online strategy, including
- Content managers
- IT managers
- Webmasters
- Web developers