Understanding & Applying Web Metrics - NEW!
The Challenge:
You've invested in a web presence, but do you really know how it's performing? You are drowning in a sea of web logs and data without a clear understanding of what they mean or how to apply them.
How can you confidently say that your site is reaching and engaging your target audience, increasing sales and benefiting your overall business?
The Solution:
"Understanding & Applying Web Metrics" helps you make sense of your web traffic data and convert it into meaningful, actionable information by helping you identify the critical metrics for your organisation and apply them to your own web measurement framework.
Objectives:
- Understand web metric terminology
- Turn raw data from 'Web logs' into actionable information
- Formulate a web measurement strategy for your organisation
- Identify the most valuable metrics for your organisation
- Determine the effectiveness of your site design
- Determine the effectiveness of web content
- Determine your most valuable visitors
- Construct visitor profiles
- Evaluate the features and benefits of various web analytic software tools
- Gauge the effectiveness of marketing techniques
- Determine onsite search effectiveness
Prerequisites:
A good understanding of the organisation's core strategic objectives; an active role in forming or implementing an organisation's online strategy; a basic understanding of the Internet.
Who Should Attend?
Private and public sector web professionals who wish to measure the value of their online presence and key business decision-makers looking for clear indicators of performance.
- Webmasters
- Marketing managers
- Internet managers
- IT managers
- Project managers
- Information officers