Writing for the Web
The Challenge:
Creating content is a slow, skilled and often ad hoc process.
The Solution:
Writing for the Web provides you with the essential knowledge, skills, tools and processes you need to plan, structure, create and edit compelling web content.
Objectives:
- understand the importance of content
- critically evaluate content using content audits
- adopt a structured approach to the content creation process
- write better content for the web, faster
- learn how to edit content effectively
- maintain consistent creation standards using style guides
- reformat existing internal information assets into web-friendly formats
Prerequisites:
A good understanding of your organisation’s website aims and objectives; some writing or editing experience; a basic understanding of the Internet.
Who Should Attend?
Web content professionals charged with managing, specifying, researching, writing or editing content for a website, including
- Marketing mangers
- Content managers
- Webmasters
- Press officers
- Editors
- Writers